# Character Design

#### Characters

What started out as a naked raccoon sketch quickly led into a lore, brand image, and a large selection of unique traits.

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Keeping the cartoon-like art style and including vibrant colours and bold lines were crucial in developing the brand image we envisioned for the Wild Tribe. Our art has something for everyone, whether you're looking for a simple, clean vibe or a wacky raccoon.

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#### Design Process

Our brand and design direction were built up from weeks of brainstorming and ideation around a Wild Cyberpunk pack of evolved raccoons. We wanted our collection to have a unique identity and tell a story that would captivate the imagination of our holders and the broader Web3 community.

From the outset, we knew that we wanted our NFT collection to stand out from the crowded space. We wanted our characters to be more than just a PFP, but rather something that could inspire artists to create their own unique styles and interpretations.

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To achieve this, we placed a great deal of focus on the design of our characters. Our base character is clean and bold, serving as the perfect canvas for artists to build upon and unleash their creativity. We wanted our raccoons to be instantly recognisable and something that holders could proudly identify with.

Our design process for the 200+ trait collection took over 8 months to complete. During this time, we worked around the clock to create, edit, and remove hundreds of traits to ensure that every trait we included was not only visually appealing but also aligned with our brand identity and design direction.

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The result is a collection that is truly unique, featuring a wide variety of traits that have been scavenged and repurposed from the remnants of humanity. We're incredibly proud of the collection we've built and can't wait to see how our community of creators and artists will continue to shape and evolve the Wild Tribe brand in the future.
